Teaching

|

The main learning format of the summer school is due to 3 parts:

  1. Lectures: each of the invited professors and scholars will give a talk according to their recent research focus. Proposed topics will include:

Western Faculty

Prof. Giuseppe Richeri, New Trends in Global Film Industry, Università della Svizzera italiana (USI), Lugano, Switzerland;

Prof. Daniel Perrin, Professional text production and the digital literacy shift: From focused writing to writing by-the-way, Zurich University of Applied Science, Winterthur, Switzerland

Prof. Daya Thussu,BRICS and Shifting Paradigms of Global Communication; International News in the ‘post-truth’ era, University of Westminster, London, UK;

Prof. Matthew Hibberd, Communicating Climate Change, Università della Svizzera Italiana, Lugano, Switzerland;

Prof. Gabriele Balbi, History of digital media: main global trends, Università della Svizzera Italiana, Lugano, Switzerland;

Prof. Natalie Coulter, The Globalization of Children's Culture in the Chinese Context. York University, Toronto, Canada;

Dr. Emma LupanoChinese journalists' values in a global media sphere, Confucius Institute, University of Milan 

Dr. Gianluigi Negro A Plea for the Internet Histories, Università della Svizzera Italiana, Lugano, Switzerland;

Dr. Zhan Zhang When Narrative Meets Network: Tracing International News In A Digital World, University of Southern California, USA.

Chinese Faculty

Prof. Jack Linchuan Qiu, Goodbye iSlave: Toward a Sustainable Digital Economy University of Hong Kong;

Prof. HU Yong, When Chinese Internet is no longer Anonymous, Peking University, Beijing;

Prof. LU Shaoyang, New Development of Chinese Film Industry, Peking University, Beijing;

Prof. JIANG Fei, Mapping or Remapped: Intercultural Interpretation of China Media-Going-Out-Policy, Chinese Academy of Social Sciences, Beijing;

Prof. SHI Anbin, From NWICO, WSIS to UNM: Remapping the Topography for Global Communication, Tsinghua University, Beijing;

Prof. HU Baijing, The Internet, Crisis Communication and Social Identity, Renmin University University, Beijing;

Prof. XU Jing, Strategic Risk Communication on Food Safety in China, Peking University, Beijing;

Prof. CHEN Kaihe, Searching for Mutual Understanding: China’s Practices in International Public Relations, Peking University, Beijing;

Prof. LIU Xinchuan, New Media & Risk Society, Peking University, Beijing.

Prof. LI Xingen, Studying New Media With a Social Science Approach, City University of Hong Kong

Prof, GUO Zhenzhi Chinese Media: History and the Current Development, Tsinghua University

 

Schedule

  July.10 (Monday)

July.11 (Tuesday)

July.12 (Wednesday) July.13 (Thursday) July.14 (Friday)
  Digital Shift in Media &
Research
Internet studies Media Economy Global Communication Media History
09:00-10:30 Registration of the
Summer School
Warm-up
Opening of the Summer
School

Prof. Jack Linchuan QIU
(CUHK)


Goodbye iSlave: Toward a
Sustainable Digital
Economy

Prof. Giuseppe Richeri
(USI)


New Trends in Global
Film Industry

Prof. Daya Thussu
(Westminster)


BRICS and Shifting
Paradigms of Global
Communication

Prof. Gabriele Balbi (USI)


History of digital media:
main global trends

10 30 - 11 00

Coffee Break

11 00 - 12 30

Prof. Daniel Perrin
(ZHAW)


Professional text
production and the digital
literacy shift: From
focused writing to writing
by-the-way

Prof. HU Yong (PKU)


When Chinese Internet is
no longer Anonymous

Prof. LU Shaoyang,
(PKU)


Development of Chinese
Film Industry

Prof. SHI Anbin (Tsinghua)


From NWICO, WSIS to
UNM: Remapping the
Topography for Global
Communication

Prof. GUO Zhenzhi
(Tsinghua)


Chinese Media: History and
Current Development

12 30 - 14 00

Lunch

14 00 - 15 30

Prof. Xigen LI (CityU)


Studying New Media
With a Social Science
Approach

Dr. Gianluigi Negro (USI)


A Plea for the Internet
Histories

Participant Panel III

Prof. Natalie Coulter
(York)


The Globalization of
Children's Culture in the
Chinese Context

Participant Panel VI
15 30 - 16 00

Coffee Break

16:00-17 :30 Participant Panel I Participant Panel II Participant Panel IV Participant Panel V Participant Panel VII

 

 

 

July.15 (Saturday)

July.16 (Sunday) July.17 (Monday) July.18 (Tuesday) July.19 (Wednesday)
  Strategic
Communication
City tour International Journalism China Going Global Crisis Communication
09:00-10:30

Prof. Matthew
Hibberd (USI)


Communicating
Climate Change

Prof. Daya Thussu
(Westminster)


International News in the
‘post-truth’ Era

Prof. JIANG Fei (CASS)


Mapping or Remapped:
Intercultural Interpretation of
China Media-Going-Out-Policy

Prof. HU Baijing
(Renmin)


The Internet, Crisis
Communication and Social
Identity

10 30 - 11 00

Coffee Break

11 00 - 12 30

Prof. LIU Xinchuan
(PKU)


New Media & Risk
Society

 

Dr. Zhan ZHANG (USC)


When Narrative Meets
Network: Tracing
International News In A
Digital World

Prof. CHEN Kaihe (PKU)


Searching for Mutual
Understanding: China’s
Practices in International
Public Relations

Prof. XU Jing (PKU)


Strategic Risk
Communication on Food
Safety in China

12 30 - 14 00

Lunch

14 00 - 15 30

Media Dialogue

 

Dr. Emma Lupano
(UNIMI)


Chinese Journalists
Values in a Global Media
Sphere

Participant Panel X

Closing Remarks
Scholarship awards
15 30 - 16 00

Coffee Break

16:00-17 :30 Participant Panel VII   Participant Panel IX Farewell dinner   

 

 

  1. Students Feedback Workshops: participant students will present their research projects and receive structured, qualified and multi-voiced feedback on their work from summer school lecturers and students, which allow students to improve the quality of their academic work theoretically and structurally, stimulate their further research interests;

 

  1. Media Dialogue: Two dialogues with media experts from European and Chinese media organizations will be set in the Summer School. In some cases, when possible, the Dialogue will be arranged on site at the media organization, where students can personally observe the media practice.