Blue Future, origins from Blue Focus—the first listing PR company in China and the largest PR company in Asia, which has 70 member companies and a number of business groups—is a leading brand of campus public relationship and communication in mainland China. Within its target of exploring the campus marketing value, Blue Future has established its resources covering 700 colleges and universities, and operated series of projects training young entrepreneurs and graduates on different levels and in different fields. Blue Future has been the sponsor for Europe-China Dialogue: Media and Communication Studies Summer School since the program launched in 2014, its great support not only facilitated the Summer School to grow its strength and reputation among scholars and students in China and different European countries, but also helped the exchange and knowledge sharing in the field of media and communication studies between (and beyond) the two continents.